Where food matters.

Step into the heart of Italy, where every product is a masterpiece of craftsmanship, passion, and tradition, transforming every moment into an unforgettable celebration of Italian excellence.

About us

Food is more than just nourishment — it’s a celebration of life. It shapes our bodies, nourishes our minds, and elevates our souls. The core of our belief tells us that every meal is an experience, a moment to savor and connect with tradition, culture, and the world around us. We import the finest Italian products to the Dutch market, not just to satisfy hunger, but to enhance the way we live, creating a deeper appreciation for the art of eating and living well. Every product we bring is a reflection of our commitment to quality, respect for craftsmanship, and passion for sharing the very best of life’s flavors.

Authenticity You Can Taste

We bring you the finest Italian products, carefully selected to deliver the true flavors and traditions of Italy. Every item is a reflection of quality, craftsmanship, and passion.

Elevate Everyday Moments

From everyday meals to special occasions, our products transform any experience into something memorable. A simple click brings the best of Italy to your home, making every moment extraordinary.

Expertise That Matters

We offer more than just products; we provide the expertise to help you master the art of Italian cuisine. Learn the true techniques and creative twists that bring authentic flavors to life, elevating your culinary journey.

Our mission

For us Italians, food is never far from our thoughts. From the moment we wake until we rest at night, it’s part of our daily rhythm. It’s how we celebrate life with family and friends, and how we find comfort in solitary moments. We call it La Bella Vita — the art of living in the moment, savoring the flavors around us, and embracing the joy of simple pleasures.

Our mission is to share this way of life — the tradition passed down through generations, from nonna to grandchild. We bring you the authentic taste of Italy, offering more than just products, but a connection to a lifestyle and a culture that celebrates the beauty of good food, good company, and a life well-lived.

When you choose us, you’re not just buying Italian products — you’re experiencing a piece of La Bella Vita, a timeless tradition that brings people together, nourishes the body, and elevates the spirit.

Services

E-Shop

Immerse yourself in the finest Italian products, whether you’re marking a special occasion or turning any day into an unforgettable experience — all with just a click. The ultimate gift or a well-deserved treat for yourself.

In loco (Coming soon)

Delight in an extraordinary blend of unique products, expertly paired with the perfect atmosphere and refreshments, turning every moment into a celebration of flavor and sensation.

Workshop (Coming soon)

Unlock the secrets of authentic Italian specialties. With expert guidance and creative twists, you’ll gain skills far beyond what any video can offer – turning every dish into a masterpiece and elevating your culinary path to new heights.

Store

Welcome to a world of limitless possibilities, where the journey is as exhilarating as the destination, and where every moment is an opportunity to make your mark on the canvas of existence. The only limit is the extent of your imagination.

Wines

Navigating life’s intricate fabric, choices unfold paths to the extraordinary, demanding creativity, curiosity, and courage for a fulfilling journey.

New arrivals

Navigating life’s intricate fabric, choices unfold paths to the extraordinary, demanding creativity, curiosity, and courage for a truly fulfilling journey.

Our shades of red

Barbera

Barbaresco

Dolcetto

Grignolino

Nebbiolo

Amarone

Brunello di Montalcino

Montepulciano

Our

Navigating life’s intricate fabric, choices unfold paths to the extraordinary, demanding creativity, curiosity, and courage for a truly fulfilling journey.

Barolo

$995.00

Rating: 4 out of 5.

Welcome to a world of limitless possibilities, where the journey is as exhilarating as the destination, and where every moment is an opportunity to make your mark on the canvas of existence.

Specifications
  • Feature. Welcome to a world of limitless possibilities, where the journey is as exhilarating as the destination.
  • Feature. As we navigate the intricate tapestry of existence, we are constantly presented with choices, each a potential pathway to something extraordinary.
Key features
  • Feature. Welcome to a world of limitless possibilities, where the journey is as exhilarating as the destination.
  • Feature. As we navigate the intricate tapestry of existence, we are constantly presented with choices, each a potential pathway to something extraordinary.
Maintenance and care

To ensure your Vintage Bike remains in pristine condition and performs at its best, regular maintenance is key. Follow these tips:

  • Feature. Welcome to a world of limitless possibilities, where the journey is as exhilarating as the destination.
  • Feature. As we navigate the intricate tapestry of existence, we are constantly presented with choices, each a potential pathway to something extraordinary.

Barolo – The King of Wines

A Journey of Elegance and Mastery from Piedmont


Crafted from 100% Nebbiolo grapes, Barolo is a legendary wine that reflects centuries of dedication and artistry. Known for its bold structure, aromatic complexity, and aging potential, it is truly a regal experience in a glass.
Tasting Tasting Notes
  • Primary: Raspberry, red cherry, plum, wild berries
  • Secondary: Rose petals, violet, white truffle, cocoa
  • Tertiary: Tobacco, dried fruit, tar, liquorice, allspice
  • Tannins: Bold and expressive, mellowing beautifully over time
Aging Potential

Barolo is built to evolve. While legally required to age for at least 38 months, its complexity truly unfolds after 10+ years. Riserva versions age for 5 years or more, offering extraordinary refinement.

  • Barolo Riserva: Minimum 5 years aging
  • Vigna: Single-vineyard bottlings with unique terroir
  • Communes: 11 distinct Barolo villages, from elegant La Morra to bold Serralunga d’Alba
Technical Sheet Technical Sheet
  • Grape Variety: 100% Nebbiolo
  • Alcohol: 14% Vol
  • Region: Barolo (Piedmont, Italy)
  • Altitude: 292–480m a.s.l.
  • Soil: Clay and limestone
  • Yield: 90 Q.li/ha
  • Vinification: 15-day maceration, steel fermentation, 3 years in oak
Pairings Serving & Pairing
  • Ideal Temperature: 16°C–18°C
  • Decanting: Let breathe for 1–2 hours
  • Perfect With: Grilled meats, game, truffle pasta, aged cheeses
Barolo is more than wine — it’s a timeless story of tradition, elegance, and the mastery of winemaking. For those who seek depth, complexity, and lasting beauty in every sip, Barolo reigns supreme.

Barbaresco

$995.00

Rating: 4 out of 5.

Welcome to a world of limitless possibilities, where the journey is as exhilarating as the destination, and where every moment is an opportunity to make your mark on the canvas of existence.

Specifications
  • Feature. Welcome to a world of limitless possibilities, where the journey is as exhilarating as the destination.
  • Feature. As we navigate the intricate tapestry of existence, we are constantly presented with choices, each a potential pathway to something extraordinary.
Key features
  • Feature. Welcome to a world of limitless possibilities, where the journey is as exhilarating as the destination.
  • Feature. As we navigate the intricate tapestry of existence, we are constantly presented with choices, each a potential pathway to something extraordinary.
Maintenance and care

To ensure your Vintage Bike remains in pristine condition and performs at its best, regular maintenance is key. Follow these tips:

  • Feature. Welcome to a world of limitless possibilities, where the journey is as exhilarating as the destination.
  • Feature. As we navigate the intricate tapestry of existence, we are constantly presented with choices, each a potential pathway to something extraordinary.

Barbaresco – The Queen of Nebbiolo Wines

A Tale of Grace and Refinement from Piedmont


Crafted from 100% Nebbiolo grapes, Barbaresco offers an elegant and refined expression of Piedmont’s terroir. With softer tannins and floral finesse, it’s a sophisticated companion to Barolo’s bold character.
Tasting Tasting Notes
  • Primary: Strawberry, raspberry, cherry syrup, cotton candy
  • Secondary: Roses, potpourri, anise
  • Tertiary: Smoky nuances, leather, earthy tones, tar
  • Tannins: Softer, more approachable than Barolo, ideal for earlier enjoyment
Aging Potential

Barbaresco must age a minimum of 26 months, including at least 9 months in wooden barrels. Riserva versions age at least 50 months with 24 months in oak, allowing graceful evolution and complexity.

  • Barbaresco DOCG: 26 months aging (9 in barrel)
  • Riserva: Minimum 50 months aging (24 in barrel)
  • Expression: Develops earthy tones, leather, and dried floral complexity over time
Technical Sheet Technical Sheet
  • Grape Variety: 100% Nebbiolo
  • Alcohol: ~13.5% Vol
  • Region: Barbaresco (Piedmont, Italy)
  • Soil: Limestone-rich
  • Altitude: 200–300m a.s.l.
  • Training: Guyot pruning
  • DOCG Zone: Barbaresco, Neive, Treiso
Pairings Serving & Pairing
  • Ideal Temperature: 16°C–18°C
  • Decanting: Let breathe for 1–2 hours
  • Perfect With: Game meats, roasted poultry, truffle pasta, aged cheeses
Barbaresco is a testament to elegance, balance, and centuries of Piedmontese tradition. A wine for those who cherish subtlety, complexity, and the graceful side of Nebbiolo.

“A fantastic experience!”

Rating: 5 out of 5.

Welcome to a world of limitless possibilities, where the journey is as exhilarating as the destination, and where every moment is an opportunity to make your mark on the canvas of existence. The only limit is the extent of your imagination.

— First, Last

Barbera

$995.00

Rating: 4 out of 5.

Welcome to a world of limitless possibilities, where the journey is as exhilarating as the destination, and where every moment is an opportunity to make your mark on the canvas of existence.

Dolcetto – The Charming Red

A Wine of Fruit and Elegance from Piedmont


Dolcetto, often referred to as “the everyday wine of Piedmont,” is a beloved and approachable red wine that captures the essence of the region’s winemaking tradition. Known for its bold fruit flavors, soft tannins, and easy-drinking nature, Dolcetto offers an accessible introduction to the wines of Italy while still delivering the depth and character that the Piedmont region is famous for.
Tasting Tasting Notes
  • Primary: Blackberries, black cherries, plums
  • Secondary: Almonds, subtle spice, herbs
  • Tannins: Soft and smooth, very approachable
  • Acidity: Refreshing, balancing the fruit profile
Aging Aging Potential

Dolcetto is best enjoyed young for its fresh, juicy character. While most Dolcetto is consumed within a few years, Superiore styles can age slightly longer and develop a rounder, more complex profile.

  • Dolcetto: Best enjoyed within 1–5 years
  • Dolcetto d’Alba Superiore: Can benefit from short-term aging
Technical Sheet Technical Sheet
  • Grape Variety: 100% Dolcetto
  • Alcohol: 12–13% Vol
  • Region: Piedmont, Italy
  • Soil: Calcareous, sandy soils rich in nutrients
  • Climate: Warm, sun-drenched vineyards
  • Cultivation: Gentle slopes with optimal sun exposure
  • Vinification: Stainless steel fermentation, minimal oak aging
Pairings Serving & Pairing
  • Ideal Temperature: 14°C–16°C
  • Decanting: Optional; brief aeration for younger bottles
  • Perfect With: Tomato pasta, burgers, charcuterie, soft cheeses
Dolcetto is a celebration of everyday joy — a wine that invites you to relax, savor, and appreciate the charm of Piedmont. Bright, approachable, and endlessly enjoyable, it brings people together with every glass.
Specifications
  • Feature. Welcome to a world of limitless possibilities, where the journey is as exhilarating as the destination.
  • Feature. As we navigate the intricate tapestry of existence, we are constantly presented with choices, each a potential pathway to something extraordinary.
Key features
  • Feature. Welcome to a world of limitless possibilities, where the journey is as exhilarating as the destination.
  • Feature. As we navigate the intricate tapestry of existence, we are constantly presented with choices, each a potential pathway to something extraordinary.
Maintenance and care

To ensure your Vintage Bike remains in pristine condition and performs at its best, regular maintenance is key. Follow these tips:

  • Feature. Welcome to a world of limitless possibilities, where the journey is as exhilarating as the destination.
  • Feature. As we navigate the intricate tapestry of existence, we are constantly presented with choices, each a potential pathway to something extraordinary.

Barbera – The People’s Wine

A Tale of Tradition and Elegance from Piedmont


Barbera, a beloved staple from the vineyards of Piedmont, offers a vibrant character, balanced structure, and food-friendly appeal. With its deep color and bright acidity, it bridges richness and freshness in every glass.
Tasting Tasting Notes
  • Primary: Strawberry, sour cherry, raspberry, blueberry
  • Secondary: Rose petals, potpourri, subtle anise
  • Tannins: Light, creating a smooth mouthfeel
  • Acidity: High, lending a lively, crisp profile
Aging Potential

While approachable young, Barbera can develop beautifully with time. Barbera d’Asti Superiore matures for 14+ months, and Nizza DOCG wines age 18+ months — often in oak — gaining depth and richness.

  • Barbera d’Asti Superiore: 14 months minimum aging (6 in oak)
  • Nizza DOCG: At least 18 months aging, with 6 months in oak
Technical Sheet Technical Sheet
  • Grape Variety: 100% Barbera
  • Alcohol: 13–14% Vol
  • Region: Piedmont, Italy
  • Soil: Calcareous, sandy-clay marls & stratified sandstones
  • Pruning: Guyot method
Pairings Serving & Pairing
  • Ideal Temperature: 16°C–18°C
  • Decanting: 30–60 minutes
  • Perfect With: Tomato pasta, grilled meats, roasted veggies, aged cheeses
Barbera is more than a daily drinker — it’s a vibrant symbol of Italian winemaking heritage. Its charm lies in its balance of boldness and grace, making every sip a moment of joy.

Reviews

Jayla H.

@wordpress

“Starting my role as a WordPress administrator has been a joy, thanks to its intuitive interface, media management, security, and plugin integration, making websites a breeze.”

Hope D.

@wordpress

“Starting my role as a WordPress administrator has been a joy, thanks to its intuitive interface, media management, security, and plugin integration, making websites a breeze.”

Jayla H.

@wordpress

“Starting my role as a WordPress administrator has been a joy, thanks to its intuitive interface, media management, security, and plugin integration, making websites a breeze.”

Hope D.

@wordpress

“Starting my role as a WordPress administrator has been a joy, thanks to its intuitive interface, media management, security, and plugin integration, making websites a breeze.”

Menu

Breakfast

Rice and Egg Bowl

Light broth, egg, sausage, green onion, noodles.

$14

Tamago Bowl

Steamed rice, scrambled eggs, soy glaze, nori.

$13

Onigiri Set

Rice balls (salmon, tuna, or plain), miso soup.

$12

Japanese Pancakes

Fluffy pancakes, whipped cream, matcha syrup.

$11

Vegetarian Ramen

Veggie broth, tofu, mushroom, spinach, corn.

$10

Lunch

Tonkotsu Ramen

Pork broth, pork, egg, green onion, nori.

$14

Shoyu Ramen

Soy broth, chicken, bamboo, spinach, fish cake.

$13

Miso Ramen

Miso broth, pork, corn, sprouts, butter.

$12

Spicy Tantanmen

Spicy broth, pork, bok choy, chili oil.

$11

Vegetarian Ramen

Veggie broth, tofu, mushroom, spinach, corn.

$10

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News & updates

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Make a Difference

6-step success:
Your fitness roadmap

We’ve developed a meticulously crafted, comprehensive six-step process that acts as your personal roadmap, guiding you steadily towards your fitness goals.

01.

Personalised Fitness Assessment

We begin with a comprehensive understanding of your history, goals, and lifestyle. This holistic approach, encompassing habits and nutrition, ensure a tailor-made fitness journey just for you.

02.

Basic Movement Assessments

In our assessments, we prioritise perfecting your techniques to ensure safe, effective training. Through meticulous movement evaluations, we facilitate the correct form, fostering long-term health.

03.

Precision Body Composition Scan

Using the top-tier machine, we track your body. These regular, detailed scans become the guiding compass for our personalised fitness and nutrition strategies, continuously adapted to your body’s needs.

04.

Adaptable Fitness Assessments

We cater to all levels, setting a baseline for tracking your progress. From beginners to advanced, our fitness assessments ensure visible, measurable improvements.

05.

Personalised Programs & Consistent Support

With deep insight into your fitness profile, our coaches devise the perfect program for you. They offer unwavering support and drive you towards your goals.

06.

Personalised Nutrition Guidance

Understanding your nutritional needs is vital for optimal health. We aim to help you discover the ideal nutrition plan for your unique needs and fitness goals for the future.

What People Say

StartFitter didn’t just change my workout routine, it revolutionised my entire lifestyle. I’ve never felt stronger, healthier or happier!

Kate Williams

in Hove

Simple pricing

Minimal investment,
Maximum results

At StartFitter, we believe in making fitness affordable. Enjoy high-value training experiences at incredibly competitive prices.

Starter Plan

Perfect for fitness newcomers, this plan eases you into the fitness world with personalised workouts, simple nutrition guidance, and a supportive community. Choose this for a gentle introduction to your fitness journey.

$160

per month

+

2 training sessions per week

+

Basic nutrition guidance

+

Access to all group classes

Performance Plan

Ideal for those with some fitness background, this plan elevates your routine with personalised training, advanced nutrition advice, and progress tracking. Choose this to take your fitness to the next level.

$300

per month

+

3 training sessions per week

+

Tailored nutrition advice

+

Access to all group classes

+

Monthly body composition scans

Elite Plan

Tailored for serious fitness enthusiasts or athletes, this comprehensive plan optimises your performance with an intense training regimen, highly personalised nutrition strategies, and precise progress tracking.

$680

per month

+

5 training sessions per week

+

Personalised nutrition plans

+

Priority booking for all group classes

+

Bi-weekly body composition scans

+

Ongoing performance assessments

Not convinced? We offer a 100% money-back guarantee for all purchases. Try our product confidently; if you don’t like it, we’ll make it right.

Ready to ignite your fitness revolution?

There has never been a better time than right now. Dive into your fitness journey with StartFitter today.

Location

Hours

Contact

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Visit us

123 Example Street

San Franciso, CA 12345

Hours

Monday—Friday

9am-5pm

Phone

(123) 456-7890